“If you are running PPC search campaigns, you can easily do this by correlating the sales from search ads with the keywords you rank for organically. In a keyword ranking report, Iacob Sergiu of Bannersnack thinks you should “identify the most valuable keywords for your business.” Prioritize high traffic (or value) keywords Rashon Bryan explains how you can do this in your keyword ranking report: “Include KW intent (make a column for it) and put more weight on KWs with intent than without, even if the search volume is higher.” 3. There are four main types of search intent, depending on the action people want to take after searching for that keyword: * Editor’s note: Do you know which keywords are driving traffic to your website? Find out those phrases with this Keyword to Pageview dashboard, which shows the keywords driving the most users to your site: Having a progress update on SEO keyword reports helps know if it’s time to adjust the strategy or to keep things the same.” Whatever the goal, it helps focus your efforts. “There could be goals like outranking the competition or establishing yourself as an authority in a new niche. This comes in handy when putting together your report, as GetVOIP‘s Reuben Yonatan explains: “Knowing how to rank for a keyword and how you rank is all well and good, but if you’re not working towards an ultimate outcome, you’re basically wasting your time.” Convey how SEO is moving the business forward as a whole –think towards a Rank Index or Average of Ranking Terms,” Beltran adds. “Don’t get siloed to moving an individual keyword(s) needle, as keywords are fickle and can’t guarantee attractive results. “Report to the most relevant information, the details behind your analysis, and where your strategy continues from what you’ve learned.” Then paint the data in a way that is clear, concise, and unequivocally ‘bottom-line focused.” It’s a tactic also used by Power Digital Marketing, as Annie Beltran advises: “Truly understand the goals and objectives that your client considers relevant to their ROI on SEO. “Let’s say they want to double traffic and you plan on achieving it through informative blog posts – organizing the data in ranking reports so they can quickly identify what objective/results/category each keyword belongs to, will help you offer insightful news, educating your customer in the friendliest way possible on how to rank for a keyword, and the expected outcomes.” Before anything else, create and discuss specific objectives with your client (remember setting realistic expectations!).” Piccone of Mangools, “goal setting is fundamental.
Prioritize high traffic or value keywords.
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